One of Ireland’s leading and largest PR consultancies, The Reputations Agency, has launched a new consumer, brand and sponsorship practice, TRA Brands.  The new practice, which is being headed by Sarah Brewer and Suzie O’Dea, will offer new clients a dedicated and experienced consultancy which will span across consumer brand strategy and campaign development, social media, content creation and sponsorship management and activation. 

TRA Brands currently handles some of Ireland’s biggest brands and clients including Fáilte Ireland, Bord Na Móna, Bacardi, Mazda, Powerscourt Hotel Resort & Spa, IAPI, An Post and Kerry Foods.  Over the past year, the consumer and sponsorship division of The Reputations Agency has experienced significant growth with a number of high profile new business wins including SuperValu, Swatch, General Mills and Stena Line. New appointments have also been made at TRA Brands to reflect the growing client portfolio including Anne Browning who has recently joined the agency’s senior management team as an Account Director and Liz McNulty as Senior Account Manager.

Commenting on the launch Niamh Boyle, Managing Director, The Reputations Agency, said “We are delighted to launch our new TRA Brands practice.  Across our three practices’ -  TRA Brands, Corporate & Financial PR and Reputation Management -  we tell brand stories and manage the reputations of some of the biggest firms operating out of Ireland.  Using global and local insights which shape and inform our thinking, we deliver smart strategies and great ideas with a single minded focus - getting your brands and companies talked about”.  

The TRA Brands team is comprised of expert consultants who deliver award winning expertise in the development and execution of ground breaking integrated campaigns.  Suzie O’Dea will jointly lead the practice and has a wealth of experience in consumer PR, social media and sponsorship.  Suzie joined TRA Brands over two years ago and has over 15 years’ experience in strategic marketing and communications, holding senior agency and in-house brand marketing, PR and sponsorship roles.  Suzie has developed campaigns for some of the world’s biggest brands and most recognised sponsorships in the Irish and international market. 

The practice will also be led by Sarah Brewer who has over 17 years’ experience in consumer brand PR, strategy and sponsorship for global and domestic brands across virtually all sectors in the Irish Market.  Sarah also spearheaded the agency’s sponsorship team to winning Best Sponsorship Team of the Year at the 2014 Irish Sponsorship Awards. 

The Reputations Agency is a full service Reputation Management, Consumer Brand, and Corporate PR agency, part of the DDFH&B Group, and part of the JWT Global Network.  The agency is also the exclusive Irish associate of the global Reputation Institute.   In January 2016, The Reputations Agency was awarded the Consultancy Management Standard by the Public Relations Consultancy Association.   Client wins across the agency in the last year include Allianz, General Mills, IIPM, KPMG, Roche, SuperValu, Stena Line, Swatch, and the Energy Institute.


For more information: 

Sarah Brewer or Suzie O’Dea at TRA Brands | The Reputations Agency, 25 Merrion Square, Dublin 2.

T:  Sarah 086 8238229 / Suzie 086 3318800

E: /



The Reputations Agency
25 Merrion Square
Dublin 2, D02 E392
T: +353 1 661 8915

Get Directions