Dara  Briain

The ADFX Awards on September 22nd are widely recognised as the industry’s most prestigious and celebrated awards ceremony, celebrating the most effective campaigns in Ireland and showcase the agencies who have transformed their client’s business. This year’s 1920’s themed event will be held for the first time at the new InterContinental hotel in Dublin, and will be hosted by comedian Dara Ó Briain.

Ó Briain promises to bring his trademark wit to the award proceedings on the night, commenting "It’s always great to come home to an Irish crowd so I’m really looking forward to hosting the 2016 ADFX on 22nd of September.” 

Tania Banotti CEO of IAPI said,  “Dara is the cream of the comedy crop so we’re delighted he will be MC-ing the evening. Advertisers and agencies are going to have a great night - all the hard work will have been worth it.” Joining Dara Ó Briain on the night as key note speaker is renowned US ad contrarian and digital dissident Bob Hoffman.

ADFX 2016 will be celebrated in the InterContinental Hotel, Ballsbridge followed by drinks, three course meal and entertainment throughout the night by The Bugle Babes and the best in vintage dancing tunes from Gramophone Disco.

This year’s event is the biggest yet with a 20% growth in entries over 2014 with 53 contenders in 12 categories battling it out for the long-awaited awards ceremony.  To buy tickets and view full 2016 IAPI ADFX shortlist, go to www.adfx.ie.

The 2016 ADFX awards ceremony is hosted by IAPI (The Institute of Advertising Practitioners in Ireland) in association with headline sponsor TV3 and supported by YouTube, Facebook, CommunicorpOne, The Irish Times, PML Group, Media Central, Screen Scene, The Sunday Times.


The Reputations Agency
25 Merrion Square
Dublin 2, D02 E392
T: +353 1 661 8915

Get Directions