S3 news tmp 56002 ve  2x1  940

The Reputation Agency’s Head of Corporate PR, Niall Quinn, contributed to the leading international marketing magazine, TheDrum, on how investment in building a strong reputation can help organisations weather a crisis better and help achieve a recovery more quickly. The article assesses Volkswagen's recovery from the emissions issue it faced and how a PR-led response, rather than a focus on advertising, was a crucial element in the turnaround achieved by the brand.

Niall was among a number of international contributors to the article which can be read online:



The Reputations Agency
25 Merrion Square
Dublin 2, D02 E392
T: +353 1 661 8915

Get Directions