Pictured at the launch of Crowe Horwath’s Pinnacle Programme, a major new initiative to help Irish SME business leaders develop winning strategies to scale businesses to reach new heights were: Bob Etchinghan, co-founder & CEO of Applegreen and Pinnacle Programme Mentor; Mary Rose Burke, Chief Executive, Dublin Chamber; and Naoise Cosgrove, Managing Partner, Crowe Horwath.

Crowe Horwath and Dublin Chamber partner to create the ‘Pinnacle Programme’

Major new initiative will empower Irish SME business leaders to develop winning strategies to scale businesses to reach new heights

-Bob Etchingham, Applegreen and Brody Sweeney confirmed as programme mentors-

Crowe Horwath, in partnership with Dublin Chamber, has launched a comprehensive programme to support the leaders and owners of Irish SMEs in building lasting value in their businesses ensuring they achieve their full potential. Entitled the Pinnacle Programme,this new initiative will commence in September and run until March 2018 and is now accepting applications from interested SMEs. The programme, which is targeted at businesses with a turnover of at least €1 million and employing ten or more staff, is available to join through the Dublin Chamber.

In addition to gaining insights from some of Ireland leading business, corporate finance and tax advisors at Crowe Horwath, Pinnacle Programme participants will also hear from experienced businesspeople who have succeeded in building great businesses both in Ireland and overseas. The first two of the eight leading businesspeople who will act as mentors have been confirmed as Bob Etchinghan, co-founder and CEO of Applegreen and O’Brien’s Sandwich Bar and Camile Thai founder, Brody Sweeney. Both programme mentors have succeeded in starting and scaling businesses operating both in Ireland and internationally and can deliver key learnings based on their experiences.

A broad range of themes will be explored from strategy development to tactical approaches on key issues as well as addressing practical considerations in financing, attracting and retaining talent to support the growth phase right through to how value can be, not only built, but also realised through a sale or succession process.

Speaking at the launch Naoise Cosgrove, Managing Partner Crowe Horwath, said: “In an increasingly complex business environment SMEs encounter many challenges in scaling their businesses and their owners and leaders need a particular type of support to achieve growth goals. That’s why we’ve created the Pinnacle Programme in partnership with Dublin Chamber, which is designed specifically for owner-managers of SMEs around the various challenges and opportunities they face. Through a combination of advice from our advisory team, real live experience from business leaders and peer-to-peer interaction, they can access the knowledge and experience to help them succeed across each stage of the business cycle the will face.”

Mary Rose Burke, Dublin Chamber CEO added: “It is clear from engaging with our members that a key area of support our SME community requires is advice in scaling their business and maximising value for their owners. While there are many sources of assistance for companies, Dublin Chamber is particularly pleased to partner with Crowe Horwath to create a bespoke programme – which has been developed through extensive research and engagement with our SME members – to address the most relevant themes. This programme is a key member benefit of our network and I’m confident participating SMEs will gain the insight, advice and guidance to help bring their businesses to the next level.”


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