RepTrak® is the gold standard for measuring reputation

Ireland RepTrak 10 celebrating Years

Reputation builds support with key stakeholders to deliver tangible business results


All CEO’s focus on the fundamental business drivers - the P&L, the balance sheet, earnings growth, return on assets. Outstanding leaders also measure the intangibles that drive corporate success: trust and respect; integrity and ethics; and respect for society and the environment. They understand the importance of reputation. Now in its tenth year, the Ireland RepTrak® study equips C-Suite executives with the right reputation data and insight, arming organisations with tools that don’t just raise brand awareness, but achieve competitive differentiation, help recruit and retain top talent, and support post-crisis recovery. The data not only predicts the actions stakeholders will take but informs what strategies will push the needle.

01 2 The Reputations Agency Office Dublin copy

Using the gold standard RepTrak® model, our customised reports inform communications and operational strategy

Ireland RepTrak®

The Ireland RepTrak® study is the largest and longest running study of reputation in Ireland. Based on a survey of over 7,000 members of the Irish public, we measure the level of trust admiration and esteem the public holds for 100 of the largest most familiar and most important organisations in Ireland along with 25 other reputation indicators.


Learn more

Ireland RepTrak® Pulse report

The Annual Ireland RepTrak® Q1 Pulse Report delivers the results of twenty-five questions measuring the emotional and rational health of your reputation along with how supportive the public are of your organisation across a range of scenarios, plus data from the previous four years, where available.


Learn more

Annual Ireland RepTrak® Deep Dive report

In-depth report covering 100 questions including the Pulse study questions, plus an analysis of the unique drivers of your organisation’s reputation scores across the 23 attributes that underpin the seven drivers of reputation, and brand personality analysis. Analysis also measures communications strategy effectiveness, as well as your CSR strategy presented against chosen benchmarks.


Learn more

The National Reputation Tracker 2021

Continuous reputation measurement throughout the 2021 calendar year, which rates your organisation against your chosen benchmarks. This monthly tracker is delivered in four quarterly Deep Dive reports accompanied by expert –led workshops.


Learn more

Top 100 companies

We’ve studied the reputation of the largest, most familiar and most important organisations in Ireland across 17 sectors. These include Food and General Retail, Retail Forecourts, Financial Services, Communications, Media and Technology, Public Service bodies, Semi -state Commercial organisations, Healthcare, Professional Services, Energy providers, Sporting bodies and Airlines & Aerospace.


Learn more

Request reports

Contact marna@thereputationsagency.ie or complete and return the request report form. To discuss anything about this year’s study, contact Paul McSharry or Marna Harmey at 01 661 8915. We are happy to meet with you to discuss the study in more detail.


Learn more

Stay up to speed

By clicking sign up, you are agreeing to our Privacy Policy.