-City RepTrak® 2015 finds Sydney is city with best reputation-

-Study confirms link between city reputations and economic outcomes-

 Dublin, Monday, 18th January, 2016. Dublin has been ranked as the 22nd most reputable city in the world, while Sydney has emerged as the city with the best reputation. The City RepTrak® 2015, announced today by The Reputations Agency and Reputation Institute (RI), ranks the world’s 100 most reputable cities based on Trust, Esteem, Admiration and Good Feeling. It also measures cities across 13 different attributes, including Beautiful City; Offers a Favourable Environmentfor Doing Business and Well Developed Institutions.

The study revealed that Dublin, rising five places from last year’s rankings, ranked ahead of cities such as New York (31st), Brussels (27th), Toronto (26th), Berlin (25th), San Francisco (24th) and Amsterdam (23rd), though behind Barcelona (6th), Edinburgh (7th), London (11th) and Paris (16th).  The study gathered data through an online questionnaire to 19,000 members of the general public in eight countries (Canada, France, Germany, Italy, Japan, Russia, UK and US). Only people who were “somewhat” or “very” familiar with the cities are selected to rate them.  The perceptions of Dublin improved significantly in Follows Progressive Social, Economic, and Environmental Policies; Offers a Favourable Environmentfor Doing Business and Has Well Developed Institutions.

  The World’s Top 10 Most Reputable Cities are:

Ranking

City

Score

1

Sydney

79.08

2

Melbourne

78.94

3

Stockholm

78.41

4

Vienna

76.82

5

Vancouver

76.11

6

Barcelona

75.75

7

Edinburgh

75.59

8

Geneva

75.54

9

Copenhagen

75.52

10

Venice

75.37

Niamh Boyle, Managing Director, The Reputations Agency, said, “The study highlights the key drivers of a good reputation and also confirms the link between city reputations and positive economic outcomes. Dublin, while ranking 22nd, had a score of 72.68 putting it in the category of ‘Cities with a Strong Reputation’ (those between 70 and 79 points). While Dublin achieved strong scores in being seen to have an appealing environment such as Beautiful City and Offers a Wide Range of Appealing Experiences, it performed only moderately (between 60-70 points) in the more economic and government based attributes, such as, Is Run by Well-Respected Leaders, Is Technologically Advanced Is Financially Stable and Has Great Potential for Future Growth. We know cities are major drivers of economic activity and the success of Dublin, as a capital city, is crucial for Ireland's overall economy.”

 Key findings of the City RepTrak® 2015 include:

  • Dublin placed 22nd with a score of 72.68 out of 100, rising five places from last year’s ranking of 27th place.
  • Dublin’s highest score (76.52 out of 100) was for the attribute Beautiful City.
  • Dublin’s lowest score (64.10 out of 100) was for the attribute Is Run by Well-Respected Leaders.
  • According to the study’s findings of supportive behaviour, the percentage of people willing to support Dublin by visiting is at 78%, followed by willingness to buy its products/services at 70%, work at 69%, live at 68% and invest at 64%.
  • Baghdad (31.40), Tehran (35.37) and Moscow (47.11) are the cities with the lowest ratings.
  • The City RepTrak® 2015 study follows the recent Country RepTrak®2015 study, which placed Ireland as the 11th most reputable country in the world, a rise of two places from the 2014 ranking.

 Concluded Ms Boyle, “A strong city reputation is vital for business and economic growth. Dublin has a critical role in driving and shaping the national economy, accounting for half of all jobs in Ireland, more than half of the national tax intake, and half of all goods and services produced in Ireland.

 This study shows that us thathe growth in the reputation of a city strongly correlates with an increase in the support shown towards that city, such as the propensity to visit the city, live or work in the city or decide to invest in the city. We need to understand the perceptions of Dublin as reported upon in this study, in order to identify its competitive strengths and points of difference and then develop the city’s unique brand and reputation strategy.”

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