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The Reputation Agency’s Head of Corporate PR, Niall Quinn, contributed to the leading international marketing magazine, TheDrum, on how investment in building a strong reputation can help organisations weather a crisis better and help achieve a recovery more quickly. The article assesses Volkswagen's recovery from the emissions issue it faced and how a PR-led response, rather than a focus on advertising, was a crucial element in the turnaround achieved by the brand.

Niall was among a number of international contributors to the article which can be read online:

http://www.thedrum.com/news/2017/02/02/volkswagens-crowning-worlds-top-car-maker-triumph-crisis-pr-strategy  

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