Young Lions

 

This year, The Institute of Advertising Practitioners in Ireland (IAPI) are sending a record number of young creatives to the Cannes Lions Festival, the world’s most prestigious advertising awards festival. 

Fourteen young people will attend, the largest Irish team in the 64 year history of the festival.  They will compete against the best young talent worldwide in 7 categories: social media, print, PR, media, film, design and a special category for Young Marketers.  Celebrating the best creative work in the world, Cannes Lions takes place every June with 19,000 delegates in attendance.  Winning at this festival puts creatives among the world’s elite with a globally recognised accolade.

For those interested in entering, IAPI will host a special briefing session in the Lighthouse cinema at 8am on Wednesday 15th February.  The session covers key topics such as what it takes to win a Young Lion award and the judging process.  Tania Banotti, CEO of IAPI said; “Our role is to promote the brilliant creativity within Irish advertising, Cannes Young Lions offers us a global stage to do this.”

The Cannes Lions International Festival of Creativity takes place 17-24th June 2017.  It’s a global meeting place for the advertising and media industry.  A unique programme of high-profile seminars, workshops and keynote speakers are presented by some of the biggest names in the industry.  “The Young Lions experience was transformative for us both. We got to attend the festival in Cannes for a week, see the most creative campaigns in the world, soak up the latest industry developments at talks and workshops and learn from the best.  The whole experience blew us away.  It inspired us.  We see the difference in our thinking now and would do it again in a heartbeat,” Laura Halpin and Ronan Jennings, 2016 Film Young Lions winners, Havas.

IAPI are running seven “Young Lions” competitions in association with Independent News and Media, the PRII and PRCA, Core Media, Wide Eye Media, Pull the Trigger, Youtube, the PRII and PRCA.  The national heat of the creative competitions are in support of three charities: The Wheel, Cystic Fibrosis Ireland and Jigsaw.  The Young Marketers Competition is in support of the Sustainable Energy Authority of Ireland. 

Deadline for submissions is Wednesday 8 March 2017. For further details on entering work,visit www.iapi.ie/canneslions

IAPI is the professional body for creative and media agencies in Ireland. 2016 was the most successful year for the Irish industry at Cannes in terms of attendance & participation with a 75% increase in entries and a 28% increase in agencies participating.  IAPI has been an official country rep for Cannes Lions since autumn 2014.  Last year they were awarded ‘Best Country Representative in the world’ for their work nurturing young creative talent in Ireland.

ENDS
For more information visit www.iapi.ie/canneslions Twitter handle: @IAPI_Updates 

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