Bacard CUATRO

BACARDÍ, the world’s most awarded rum, introduced BACARDÍ Añejo Cuatro, their first new liquid in 10 years, at an exclusive launch event in Dublin attended by special guest Adolfo Comas-Bacardí (6th generation family member). Guests were treated to a prohibition style party in a disused abattoir with entertainment from acclaimed DJ Steve Manning while Adolfo Comas-Bacardí shared never before heard stories including how his family retained ownership of their secret recipe despite being exiled from Cuba and ultimately how they partied through prohibition in the roaring 1920s.

For the family-owned brand, rum is more than about business, it’s personal, as the family name is proudly displayed on every bottle.  As exemplified through 165+ years of expert craftsmanship and authenticity, BACARDÍ has all the ingredients, deep history, and heritage to lead the premiumization of the rum category.

As the luxury spirit trend continues to grow, more and more, spirits enthusiasts are seeking out more premium, exceptional experiences. While rum was often only thought of as a spirit to be mixed in tropical drinks, BACARDÍ Cuatro will shed that image and introduce consumers to a more sophisticated, complex side of rum. Cuatro which means ‘four’ in Spanish, pays homage to the brands iconic Cuban roots and nods to the fact that this liquid has been barrel-aged for a minimum of four years under the Caribbean sun. 

BACARDÍ Cuatro has been created in collaboration with BACARDÍ rum’s deeply knowledgeable Maestros de Ron (Master Blenders), who shape and craft all the products in the BACARDÍ portfolio. Inspired by Don Facundo’s, BACARDÍ’s founder, original Añejo recipe from 1862, BACARDÍ Cuatro is designed to create elevated, flavourful cocktails that make the rum stand out on its own. Using the “Undisturbed Aging Method” that’s used for all BACARDÍ blends, Cuatro is fermented, distilled and then stored in American oak-aged barrels under the Caribbean sun for at least four years. This method allows the rum base to develop its own identity which the Maestro will then use to conjure infinite combinations.

With its mild notes of vanilla, toasted oak and honey, and golden apricot hue, BACARDÍ Cuatro is the perfect addition to a 1920’s inspired drinks tray or a celebratory occasion shared with friends on a warm summer’s evening, that’s best enjoyed with ginger ale.  

Find out more about the Bacardi family’s incredible heritage at www.facebook.com/Bacardiireland

Contact

The Reputations Agency
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Dublin 2, D02 E392
Ireland
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