Reputation is everything.

The Reputations Agency is a full service Consumer Brand, Corporate PR and Reputation Management agency and part of Ireland’s biggest ideas company, the ddfh&b Group.

Across our three divisions we tell brand stories and manage the reputations of some of the world’s biggest brands.  Using global and local insights which shape and inform our thinking, we deliver smart strategies and great ideas with a single minded focus - getting your brands talked about.

We are the leading experts in reputation management in Ireland, and exclusive partners of the global Reputation Institute, with our Ireland RepTrak® Report calendar feature for the CEOs of many of Ireland’s best known brands and organisations.

Our TRA Brands team build campaigns from the ground up in partnership with some of the top marketers in the country.  We are a key part of the inter-agency planning process with some of the most experienced brand experts and freshest thinkers in the country.

The Corporate and Financial team are PR experts with strategic marketing, financial, legal and reputation management capability who act as trusted advisors to leading Irish businesses. We offer analysis, strategy, media relations and expert counsel to build profiles and engage stakeholders while also providing issues and crisis management support when organisations need it most.

We got some high social clout influencers around the table to share their Good Food Karma

Brand strategists

Investec Ambassador Ireland Leinster and British Irish Lions legend Johnny Sexton Investec Ambassador pictured with Michael Cullen Investec CEO
Marna Harmey  Client Manager  Reputation Management
Marna Harmey

Client Manager

Niall Quinn  Managing Director  Corporate Division
Niall Quinn

Deputy MD

Develop your reputation strategy

Auditing, protecting and building reputations

Annual conference Investec CEO  Michael Cullen pictured with guest speakers An Tanaiste  Eamonn Gilmore TD and Aer Lingus CEO Christoph Muller
Catherine Walsh  Senior Consultant  Corporate Division
Catherine Walsh

Senior Consultant

Lightbulb 1000x1000

Sponsorship Team of the Year, Irish Sponsorship Awards 2014 

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Rebecca Lawless

Senior Account Manager

Anne Browning

Account Director

Recognising excellence Fire Restaurant Dawson Street  one of the projects recognised for excellence at the Annual Architecture Awards

Well-connected media relations experts.

Niamh Boyle  Managing Director  The Reputations Agency
Niamh Boyle

Managing Director

Need for speed Experiencing at first hand eircoms 100MB service at community information day in Naas Co Kildare


Activate your reputation


Sarah Brewer   Director  TRA Brands
Sarah Brewer

Director TRA Brands

Gallery Image The Home Truths report revealved that good food and shared moments really matter to Irish people
Dermot Bannon and his assistants review plans ahead of RIAIs CSR programme Simon Open Door which raises over 75000 annually for Simon Communities
Linda Mc Kenny

Senior Account Executive

Building corporate profiles

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Rebecca Lawless

Senior Account Manager

Linda Mc Kenny

Senior Account Executive

Miriam Hughes
Miriam Hughes

Group CEO

Jim Donnelly Chairman
Jim Donnelly


Amy Mitchell Head of Planning
Amy Mitchell

Head of Planning

Suzie O Dea  Director  TRA Brands
Suzie O'Dea

Director TRA Brands

Michael O Reilly Financial Director
Michael O'Reilly

Financial Director

Paul McSharry

Corporate Director

Fiona Askin Account Manager TRA Brands
Fiona Askin

Account Manager

Nicole Fenner

Senior Account Executive

Our Clients

As diverse and dynamic as the media landscapes we help them thrive in, here are the brands, companies, entrepreneurs and can-doers we believe in.


The Reputations Agency
25 Merrion Square
Dublin 2, D02 E392
T: +353 1 661 8915

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