Opportunity

Audit your reputation amongst your key stakeholder groups, to understand their perceptions and expectations of you, what drives your reputation amongst these groups, what levels of support you currently enjoy, which of your communications touchpoints are driving or holding back your reputation, and what steps you need to take to build trust and support.

Solution

A reputation audit can take many forms, depending on your audiences, from online quantitative studies to rich in-depth one to one qualitative studies.  We’ll advise on the most appropriate measure and track how your company reputation compares and moves over time, benchmarking against your competitors or peers. Our annual Ireland RepTrak® study is the most comprehensive of corporate reputations undertaken in Ireland.

Result

Using the global standard for measuring reputations, the RepTrak® model, our customised studies reveal actionable insights that will inform both communications and operational strategies to improve reputation and the bottom line.