Opportunity

Following Investec’s acquisition of NCB stockbrokers in 2012, the Bank took a decision to rebrand the combined business under one brand, Investec, to present a business that could provide a broader range of specialist banking services in Corporate, Treasury, Corporate Finance and Wealth & Investment.

Solution

The Reputations Agency developed a communications strategy grounded on profiling its team of leading experts in their respective areas. This includes running an ongoing proactive Expert commentary programme promoting daily, weekly and monthly quarterly reports and pitching commentators on live issues of the day. In addition to this The Reputations Agency manages ongoing product promotion; speaker opportunities; stakeholder engagement; media training and internal communications as well as leveraging its high profile sponsorships such as Jonathan Sexton, Paul McGinley and Monaghan GAA.

Result

The campaign ensures that there is positive coverage of Investec each day in the business press ensuring it remains front of mind for business decision makers who engage their services.