KAYAK Appoints TRA Brands as consumer PR Agency in Ireland

KAYAK, The World's Leading Travel Search Engine, Appoints TRA Brands | The Reputations Agency as Consumer PR Agency in Ireland

Leading PR and sponsorship agency TRA Brands | The Reputations Agency has been officially appointed by KAYAK as its consumer PR agency in Ireland following a competitive pitch process.

KAYAK is the world’s leading travel search engine and searches other travel sites to help people make better travel decisions with information on flights, hotels, rental cars and vacation packages. The company’s website and apps also offer tools to help travellers plan and manage their trip, including Price Alerts, Price Forecasts and free itinerary management. KAYAK processes 1.5 billion annual searches for travel information and operates more than 40 international sites in 20 languages. KAYAK is an independently managed subsidiary of The Priceline Group.

The team at TRA Brands, led by Suzie O’Dea and Sarah Brewer, currently work with an exciting roster of domestic and international brands across consumer brand strategy, campaign development, social media, content creation and sponsorship management and activation. Speaking about the latest addition of KAYAK to the team’s portfolio, Suzie O’Dea, Director at TRA Brands said, “We’re delighted with this win and excited to start telling the KAYAK story in Ireland. KAYAK is at the leading edge of global travel tech innovation, with mind-blowingly smart tools that should very quickly make it the go-to travel search engine for a nation of adventure seekers. We are really looking forward to introducing KAYAK to the travel loving Irish general public with some fun activations in the coming months.”

The partnership, effective from February 2017, will see TRA Brands working closely with KAYAK’s European offices in Berlin, Zurich and London to co-ordinate all consumer PR communications and experiential marketing in Ireland.

Suzanne Perry, Marketing Director at KAYAK said, “Ireland is an exciting market for us and we are happy to finally launch PR there. With TRA Brands we’re confident that KAYAK.ie will be front of mind for Irish travellers.”

TRA Brands currently handles some of Ireland’s biggest brands and clients including SuperValu, eir, Bord Na Móna, Bacardi, Mazda, Swatch, An Post and Kerry Foods. Over the past year, the consumer and sponsorship division of The Reputations Agency has experienced significant growth with a number of high profile new business wins including eir, Sony PlayStation and Uniphar.

TRA Brands is the consumer and sponsorship division of The Reputations Agency, which also has dedicated Reputation Management and Corporate PR divisions. The Reputations Agency is part of the DDFH&B Group, and part of the JWT Global Network. The agency is also the exclusive Irish associate of the global Reputation Institute. For more visitwww.thereputationsagency.ie


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