TRA Brands

TRA Brands tells stories in ways that deliver results for our clients


We build consumer brand campaigns, from insight to execution working with the most exciting brands and freshest thinkers in the country


At TRA Brands we use global and local insight to shape everything we do. We develop energetic, award-winning, creative campaigns and experiential activations to make people sit up and take notice. We tell stories, deliver media coverage across all platforms, generate shareable content and create ways to bring our clients closer to their consumers.


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Brand Strategy

Global and local insight powers our own strategic planning process that has been developed in conjunction with our sister agency JWT. We use best in class practices to make sure the end result is a Brand Strategy that delivers on business objectives

Media Relations

Earned media is where we started and earned media is an area where we excel. Our skilled team of publicists are experts at positioning and messaging to deliver column inches that will amplify any and all of our brand campaigns


We create bespoke brand events including activation, brand launches, pop-ups and sampling that drive consumer interaction and brand meaning

Content Creation

Driving engagement online by creating sticky content is always central to our thinking. Every campaign developed has a suite of content directed and produced by our in-house production team and is rolled out across multiple platforms

Influencer Marketing

We understand the importance and power the right influencers can have on a brand conversation and always make targeted recommendations based on demographic and engagement insights validated through robust data analysis

Monitoring, Evaluation and Reporting

We have the tools and the skills to provide in-depth mid and post-campaign monitoring and evaluation. Our approach allows us to be agile, nimble and course-correct to maximise results for our clients

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