Privacy Policy

TRA internet privacy policy

At The Reputations Agency we are committed to ensuring that your personal information is protected and never misused.

Our privacy policy explains what personal information we collect, why we collect it, how we use it, the controls you have over your personal information and the procedures that we have in place to protect your privacy. It applies to personal information we collect through this website and through your interactions with us.

We may change this Privacy Policy from time to time so please check this page occasionally to ensure that you are aware of any changes.

By sharing your personal information with us, and by continuing to use this website, you confirm that you have read and understood the terms of this privacy policy. We take responsibility for the personal information we collect about you, and we aim to be transparent about how we handle it, and give you control over it.

What information do we collect?

Our main reasons for collecting your personal information are to provide you with information or services that you have requested including supporting your applications to work with us at The Reputations Agency, downloading our Ireland RepTrak reports , subscribing to our email newsletter and to provide and improve the service, products and experiences that you and the users of the website, applicants and employees expect from us.

We collect personal information from you in several different ways; you may share that information with us, or we may collect it using other means. In this section, we explain the different ways we collect personal information from you and some ways in which that information will be used.

You are not required to provide any personal data to view our website. However, you may choose to provide personal data when , contacting us, signing up for emails and reports or when applying for employment with us. Personal information which you may provide to us and which we may collect includes your name, email address, contact information, and in the case of job applications, your address, professional pursuits and qualifications.

How we will use your personal information

  • To respond to your queries and requests on the services we offer.
  • To communicate with you and to inform you of the best ways to access the information on our website.
  • To keep you up to date through our industry newsletters.
  • To provide access to our RepTrak reports and analysis and to inform you about Ireland RepTrak studies.
  • To facilitate any job application you make to The Reputations Agency.
  • To provide updates to you about any changes to The Reputations Agency’s policies, terms and conditions and any other matters which we may need to tell you.

Our legal basis for processing

Our main reasons for using your personal information are to provide you with information or services that you have requested and to improve and enhance the services provided by our website.

We may store and use personal information to pursue other legitimate interests of our own such as

  1. Maintaining an Ireland RepTrak contacts database to keep you informed on updates relating to this study as well as our Reputation audits services.
  2. Maintaining relevant industry databases to update you industry news and other TRA service updates for business development purposes.

Do we pass your information to third parties?

We share your personal information with certain third parties who provide services on our behalf eg: our email service provider. They only have access to the personal information they need to perform those services. They are required to keep your personal information confidential and may not use it other than as we ask them to and always in accordance with this privacy policy.

We may provide links to other websites which are not operated and controlled by The Reputations Agency. We have no control over and are not responsible for the content of those sites or how the third parties responsible for them collect and use your personal information. We do not endorse or make any representations about third party websites.

Third party websites may have their own privacy policies explaining how they use and share your personal information. We advise that you carefully review those privacy policies before you use these websites to make sure that you are happy with how your personal information is being collected and shared.

Your Rights

Under EU General Data Protection Regulation, you have the right to request access to, update and amend personal information that we hold about you.

  • Right of access: You have the right to request access to the personal information we hold, and details of how we are processing this information.
  • Right of erasure: In certain circumstances, you may have a right to erase personal information that we hold about you – for example, if it is no longer necessary in relation to the purposes for which it was originally collected. Please note, however, that we may need to retain certain information for record keeping purposes, to complete transactions or to comply with our legal obligations.
  • Right to object to processing: You may have the right to request that The Reputations Agency stop processing your personal information and/or to stop sending you marketing communications.
  • Right to restrict processing: You may have the right to request that we restrict processing of your personal information
  • Right to transfer your data: In certain circumstances, you may have the right to be provided with your personal information in a structured, machine readable and commonly used format and to request that we transfer the personal information to another data party.
  • If you would like to exercise such rights, please contact us at You also have the right to complain to a data protection supervisory authority about our collection and use of your personal information. In Ireland the supervisory authority is the Data Protection Commissioner ( 

How long do we keep your personal information?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Informing us of Changes

If any of the information that you have provided to The Reputations Agency changes, for example if you change your e-mail address, name or postal address, you can update, amend or remove information by logging into your account, or ask us by submitting a request to

Changes to this privacy policy

We will review and update this privacy policy from time to time. We therefore ask you to check it occasionally to ensure that you are aware of the most recent version that will apply each time you access this website.

Contact us

If you have any questions, comments or concerns, or would like to make a complaint about how we use the personal information we hold about you, please email our Privacy Team at We will get back to you as soon as possible.

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