The Reputations Agency announces CEO Succession
Dublin, Thursday 19th February 2026: The Reputations Agency has announced that founder and CEO, Niamh Boyle, will step down from her role as CEO on 31st March 2026 and will continue to work as a Senior Adviser to several of the agency’s clients on their high-level reputation strategies, as the firm enters its next stage of growth.
Boyle will be succeeded as CEO by Alan Tyrrell, who joined the firm at the start of February 2026 to ensure time for a seamless transition. Tyrrell joins the agency from CEO advisory Teneo, where he was a Senior Managing Director in Ireland and spent over 13 years helping clients in Ireland and internationally to solve their most pressing reputation, culture, leadership, employer brand, social impact and strategy challenges. With significant issues and crisis communication expertise, Tyrrell has also been deeply involved in helping clients to manage M&A and restructuring challenges in Ireland and internationally.
The leadership change is part of a planned succession strategy as The Reputation Agency continues to innovate and grow through the provision of insight-driven strategic advisory in reputation and communication. The firm counts many of Ireland’s blue-chip organisations as clients and works with CEOs, leadership teams, and Boards to harness the power of reputation for client transformation and growth.
Commenting on the change, outgoing CEO Niamh Boyle said:
“I am delighted to welcome Alan to our business following a competitive recruitment process in 2025. Alan is a highly experienced leader in communication and business strategy with over 25 years of experience working in consultancy and in-house. His joining the firm will lead it into the next phase of our development, and we aim to bring innovative new approaches to solving our clients’ most pressing business needs.
“Since I established the business in 2004, we have focused on providing senior reputation counsel to our clients, developing reputation strategies that help protect and build their businesses. We’ve grown in that time and passed many important milestones. We are synonymous with auditing and advising on corporate reputations throughout Ireland and have built a successful corporate and consumer communications business in that time. We deeply appreciate the trust our clients place in us and are proud to work with each of them.
“One of our early decisions was becoming the exclusive partner in Ireland to the global RepTrak Company in 2009. This partnership continues today and anchors our work and insights in world-class reputation measurement. Today, we are also part of the CCG Group and work alongside our sister agencies Mindshare, Folk, and Goosebump in the WPP-VML group of agencies in Ireland. Our global family now encompasses more than 30,000 employees across 150 offices in 60 markets. Now, we are at another milestone and entering an ambitious new phase for our firm.“
Commenting on his appointment, Alan Tyrrell, incoming CEO of The Reputations Agency, said:
“I’ve always admired and respected the pioneering approach to reputation and value creation championed by Niamh and The Reputations Agency. As CEOs and leadership teams grapple with unparalleled technological, economic, and societal change, the unique focus of The Reputations Agency on insight-driven strategic reputation is now more important than ever. Joining such a strong team and helping clients to harness the power of their reputation is an opportunity and a challenge I am excited to take up. I look forward to collaborating with the team, partners, and clients in the next phase of growth and continuing to set a benchmark for excellence in reputation and communication strategy.”
During her time as CEO at The Reputations Agency, Boyle has also held roles as President and Chair of Chambers Ireland; Board and Council member of Dublin Chamber; and Chair and Board member of the Friends of St Luke's Cancer Care.
