The Reputations Agency

We are a strategic reputation, communications and public relations agency, based in Dublin.

Across our six practices we tell brand stories and manage the reputations of some of Ireland’s biggest brands. We partner with our clients, to craft strategies that transform business outcomes

TRA Reputation

We provide the insights and strategies to enable leaders to build sustainable and prosperous companies through our best in class reputation audit and management services.

Our team are some of the freshest thinkers in the country and we build award winning consumer brand campaigns, from insight to execution working with some of the most exciting global and domestic brands.

TRA Corporate

Through our strategic communications, financial and legal skills we offer valuable analysis, strategy, issues management, media relations and expert counsel to our clients.

TRA CSR

Earning a strong corporate social responsibility reputation brings societal and business performance benefits. We collaborate to build CSR strategies, delivering lasting value to our client’s businesses.

TRA Sponsorship

Our team delivers award winning sponsorship strategies across sport and non-sport platforms, that bring brand experiences to life and deliver maximum business results.

TRA Digital

We design and execute powerful and innovative, multiplatform, online and social media strategies that amplify our client’s brands and cut through with the right audiences.

Our work has the power to transform business outcomes

An Post

Launching Address Point, a postal address for the homeless

Bacardi

Amplifying global brand positioning ‘Do What Moves You’

European Recycling Platform

A magical Christmas tale for Barretstown Camp

Kinetica Sports

Leona Maguire sponsorship launch comes to the fore

Rye River Brewing Company

Celebrating the World Beer Awards 2019

Lidl Ireland

Building Lidl’s Employer Brand – Health and Wellness initiatives

Niamh Boyle

Managing Director

Anne Browning

Head of TRA Brands

Catherine Walsh

Head of TRA CSR

Aoife McDonald

TRA Corporate Account Director

Fiona Askin

TRA Brands Account Director

Eoin Young

TRA Digital & Social Media Manager

Marna Harmey

TRA Reputation Senior Client Manager

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Fiona Keaveney

TRA Senior Account Executive

Covid-19 Update

As we enter uncharted territories, I would like to reassure you that our team at The Reputations Agency is here and available should you need any assistance with your communications.

Although we are working remotely, we have full access to all our materials and are working together successfully through teamwork hubs to continue to support our clients across our business.

Sharing positive news stories which demonstrate how organisations like yours are supporting their communities and stakeholders at this challenging time are welcomed by the media. If we can support you on ideation and communications, please let us know.

Please don’t hesitate to contact me or the rest of our senior management team below. In the meantime, we hope that you, your families and colleagues remain safe and well.

With warm regards,

Niamh Boyle, Managing Director

Celebrating its 10th year, The Ireland RepTrak^® study is the largest and longest-running study of reputation in Ireland. Based on a survey of over 7,000 members of the Irish public, we measure the level of trust admiration and esteem the public holds 100 of the largest most familiar and most important organisations in Ireland along with 25 other reputation indicators. Using the gold standard RepTrak^® model designed by our partners, The Reputations Institute we benchmark our clients against peers within the industry.

Learn More View Report Top 100