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The Reputations Agency
We are a strategic reputation, communications and public relations agency, based in Dublin.
Across our six practices we tell brand stories and manage the reputations of some of Ireland’s biggest brands. We partner with our clients, to craft strategies that transform business outcomes
TRA Reputation
We provide the insights and strategies to enable leaders to build sustainable and prosperous companies through our best in class reputation audit and management services.
TRA Brands
Our team are some of the freshest thinkers in the country and we build award winning consumer brand campaigns, from insight to execution working with some of the most exciting global and domestic brands.
TRA Corporate
Through our strategic communications, financial and legal skills we offer valuable analysis, strategy, issues management, media relations and expert counsel to our clients.
TRA CSR
Earning a strong corporate social responsibility reputation brings societal and business performance benefits. We collaborate to build CSR strategies, delivering lasting value to our client’s businesses.
TRA Sponsorship
Our team delivers award winning sponsorship strategies across sport and non-sport platforms, that bring brand experiences to life and deliver maximum business results.
TRA Digital
We design and execute powerful and innovative, multiplatform, online and social media strategies that amplify our client’s brands and cut through with the right audiences.
Our work has the power to transform business outcomes
An Post
Launching Address Point, a postal address for the homeless
Bacardi
Amplifying global brand positioning ‘Do What Moves You’
European Recycling Platform
A magical Christmas tale for Barretstown Camp
Kinetica Sports
Leona Maguire sponsorship launch comes to the fore
Rye River Brewing Company
Celebrating the World Beer Awards 2019
Lidl Ireland
Building Lidl’s Employer Brand – Health and Wellness initiatives
Our People
Niamh Boyle
Managing Director
Anne Browning
Head of TRA Brands
Catherine Walsh
Head of TRA CSR
Aoife McDonald
TRA Corporate Account Director
Fiona Askin
TRA Brands Account Director
Eoin Young
TRA Digital & Social Media Manager
Marna Harmey
TRA Reputation Senior Client Manager
Fiona Keaveney
TRA Senior Account Executive
Celebrating its 10th year, The Ireland RepTrak® study is the largest and longest-running study of reputation in Ireland. Based on a survey of over 7,000 members of the Irish public, we measure the level of trust admiration and esteem the public holds 100 of the largest most familiar and most important organisations in Ireland along with 25 other reputation indicators. Using the gold standard RepTrak® model designed by our partners, The Reputations Institute we benchmark our clients against peers within the industry.