Rye River Brewing Company

A press release detailing Rye River Brewing’s record-breaking success at the World Beer Awards was issued to all media titles, positioning Rye River as the World’s most decorated independent craft beer brewery. A supporting media drop placed a selection of Rye River’s award-winning beers into the hands of 25 of Ireland’s most influential journalists and acted as an invitation to a celebration event hosted in the Celbridge Brewery. Taking advantage of the cancellation of the Oktoberfest event in Dublin that year, Oktoberfest was used as the theme for the Brewery celebration. Managing Director Tom Cronin & Head Brewer Bill Laukitis lead brewery tours and tastings throughout the evening providing attendees with a unique experience. Guests were encouraged to taste the various award-winning beers while sharing their visit on their social channels. Transportation was provided for all guests so the craft beers could be enjoyed responsibly.