TRA Reputation

TRA Reputation's best in class reputation audit and management services enable leaders to build sustainable prosperous businesses

We are the leading experts in reputation management in Ireland

We see first-hand that reputation is the determining factor between a mediocre company and a truly world class company that receives overwhelming stakeholder support.

Access to the right reputation data, insight and strategic advice means your C-Suite is armed with tools that don’t just raise brand awareness, but achieve competitive differentiation, recruit and retain top talent, and support post-crisis recovery. Our data not only predicts the actions your stakeholders will take but informs what strategies will push the needle.

There’s a positive multiplier effect from improving reputation. Companies with an excellent reputation achieve a 2.5 times better stock market performance. In a crisis 63% of the public give the benefit of the doubt to these companies and with each five-point improvement in reputation there is a 6.5% increase in intention to purchase.

Measure your reputation

Using the gold standard RepTrak^® model designed by our global partners Reputation Institute, benchmark your organisation against peers within your industry. Gauge stakeholder perceptions and build your reputation.

Reputation strategy and management

Protect and improve your corporate brand reputation. Leverage the advice of our reputation experts to map out a strategy and action plan for engaging with your highest priority stakeholders.

Reputation Leaders Network

Connect with a global community of reputation leaders who are passionate about reputation. Share knowledge and discover best practice that you can apply to your organisation.

Our Work

Providing the insights and strategies to enable leaders to build sustainable and prosperous companies through our best in class reputation audit and management services