Bord na Móna

First, we defined the reputation landscape - the stakeholders needed to support business goals, how the organisation was perceived, people’s expectations, and the touchpoints they should communicate with. A Reputation Council was formed and, using the RepTrak^® research and leveraging internal knowledge through cross functional workshops, a core purpose and story was redefined. With the RepTrak^® data and a rigorous and systematic approach that the engineering driven organisation could align with, a new Identity and Brand Position was created, Naturally Driven.  Stakeholder engagement campaign via Family Days, seminars and local community events, backed up by radio, press and online, told the story of Bord na Móna’s sustainable journey in a credible, meaningful way. Tracking reputation monthly allowed us to pinpoint activities which had the biggest positive impact.