Ireland reptrak 2017 an post most reputable company 20 david mcredmond and niamh boyle

Ireland RepTrak® 2018

The largest and longest running study of reputation in Ireland


An annual study, the 2018 study was based on the perceptions of 7,094 members of the public who completed the survey between 5th January and 5th March 2018.  The survey measured the level of trust, respect, admiration and esteem the public had for 100 of the largest, most familiar, and most important organisations in Ireland, along with 25 other reputation indicators.  Companies were ranked on a Reputation Pulse score from 0-100 and grouped as Excellent, Strong, Average, Weak or Poor.  Organisations can register for a customised report on their company to understand their reputation better, and best practice for building, protecting, and leveraging their reputation.  


Consumers in Ireland are nine times more likely to purchase a product or service, and seven times more likely to work for an organisation with an excellent reputation than one with a poor reputation. 

Only 9% of people will buy from an organisation with a poor reputation, but this grows to 53% if the reputation is strong and increases to 80% if the reputation is excellent.


Reptrak 2017 niamh boyle


Reputation scores rose in Ireland this year. Positive economic indicators such as exports, GDP, FDI, wages, and consumer spending helped to build trust, respect, esteem, and good feeling towards organisations.

Credit Unions took the top spot as the most reputable organisation for their role in providing trusted financial services to local communities and being at the heart of communities in Ireland.  Previous winners include An Post, Bord Bia, and Google.

Aldi, Google, Toyota, and Lidl took top ten places in six of the seven dimensions of reputation – Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance - dimensions proven to be the pillars of an organisation’s reputation. 



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