Kinetica Sports

Leona Maguire sponsorship launch comes to the fore

Opportunity

To mark the announcement that Kinetica Sports were to become Leona Maguire’s new official bag sponsor, they tasked us with devising a launch campaign for this partnership to enhance Kinetica’s visibility in one of Ireland’s fastest growing sports around one of it’s most exciting prospects.

The objectives were simple; drive awareness of the Kinetica brand and utilize the launch of their partnership with Leona Maguire to amplify their new brand positioning designed to engage consumers and look at the motivation behind their exercise and inspire them to use sport and exercise to help build a healthy body and mind. You know why you do this, we know how to help you #YouKnowWhy

Solution

In a very short turnaround time, The Reputations Agency developed and implemented a far-reaching PR and digital media launch content session (photography & video) designed to tap into the internal drive that Leona has of becoming the best in her field.

Multiple press interviews were set up throughout the day of shooting, as well as careful stage management between photography and videography crews ensuring dynamic photography & video content was captured and ready for next day launch.

We ensured 4 variants of the video was produced for social media – one 60” video for Facebook & Twitter newsfeeds and 3 x 15” videos for Instagram story ads

Outcome

We successfully placed traditional media coverage and interviews across The Irish Examiner, Irish Times, Independent, Sun & Star and Irish Golfer Magazine.

Positive coverage also came from digital outlets such as Independent.ie, Pundit Arena, Sport for Business and Irish Times.com, as well as mentions on 2FM’s Game On Series

The video reached over 70,000 people across Facebook, Instagram & Twitter on minimal promotional spend.

Total PR Value from the launch was estimated at €437, 786

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