Lidl Ireland partners with Irish start-up Buymie
Lidl Ireland has announced a partnership with Buymie, an Irish start-up which provides the fastest and most personalised online grocery delivery service Dublin-wide delivering in as little as an hour. Other delivery options include within two and three hour windows along with the capability to order up to a week in advance.
The partnership with Buymie, which offers Lidl customers an online delivery option for the first time, complements Lidl’s ongoing expansion of its current network of 159 stores across the country where it is continuing its focus on investing in new stores in more locations and refurbishing older stores in the network to the newer, brighter, larger store format which is attracting growing numbers of customers.
The Lidl/Buymie partnership provides a first of its kind personal shopper experience where the Buymie personal shoppers have been given guidance and support by Lidl on how to best select the fresh and high quality produce available in store, while the app also allows customers to include notes or specific preferences on their orders. After a successful pilot launch in selected Dublin postcodes last year, Lidl and Buymie have now expanded the service citywide. Lidl customers using the Buymie app can choose from Lidl’s full range of products available in store except non-food weekly specials and promotional food themes which are available for a limited period in stores.
Speaking at the announcement of the fastest online grocery delivery service for the Dublin area, Alan Stewart, Head of eCommerce at Lidl Ireland said: “With customer experience, quality and value at front of mind, our decision to partner with a dedicated on-demand service provider, Buymie, allows us to continue to invest in our expanding network of stores and also provides a real differentiator in the online grocery delivery market by ensuring the fastest delivery option in the Dublin area with a premium personal shopper service through our delivery partner. It’s anticipated that the combination of the speed of delivery, personalised level of service, and quality and freshness of produce will provide a market-leading service which Dublin-based customers can choose from.”
Devan Hughes, CEO & Co-Founder of Buymie added: “In recent months the Buymie and Lidl teams have worked together to develop a fully integrated premium experience for Lidl customers. This partnership is a first of its kind in Ireland and has truly raised the bar for the entire industry when it comes to speed and personalisation in grocery online. With the success and speed of adoption seen during our pilot, we are tremendously excited to see this partnership expand across the entire city of Dublin. With Discount and Online set to be the two fastest growing sectors in coming years, I feel this offering has opened an entirely new channel in and of itself.”
Customers in Dublin interested in getting their Lidl groceries delivered through Buymie, can download the Buymie app for either iOS or Android devices for free. The delivery fee is €6.99 for delivery within one hour, with two hour and three hour delivery options costing €4.99 and €3.99 respectively and the order is subject to a platform fee to cover the personal shopping service. There is free delivery for all orders over €100.