The Role of Rebrands in Declaring an Organisation’s Future Strategic Direction

With the recent high profile brand refresh from Aer Lingus and report on An Post’s plans for a rebrand to reflect the diversity of its evolving products and services, Professor Mary Lambkin of UCD Smurfit School was a guest of Adam Maguire on Morning Ireland’s business bulletin where she outlined the strategic rationale behind rebrands and brand refreshes, the benefits of engaging in such activity and outlined how some businesses have benefited and how others have missed the mark.

 

The full interview can be listened to via the following link:
https://www.rte.ie/radio/radioplayer/rteradiowebpage.html#!rii=b9_21506408_48_11-02-2019_