Kinetica row in as new headline sponsor of Rowing Ireland
Kinetica Sports Nutrition, one of Ireland’s leading sports nutrition brands, has today proudly announced that it is rowing in behind Ireland’s strongest group of Olympic 2020 hopefuls as it signs up to become the official headline partner of Rowing Ireland. The partnership will enhance the brand’s visibility in one of Ireland’s fastest growing sports, building on its devoted following amongst professional athletes and international sports teams.
The sponsorship will provide funding to Rowing Ireland along with Kinetica’s range of sports nutrition products and Rowing Ireland the unique opportunity to promote and encourage all upcoming levels of rowing talent by harnessing the excitement that is created through the various Rowing Ireland events throughout the year. The partnership also aims to highlight that rowing is a sport that anyone can participate in.
In addition to the overall partnership arrangement, Kinetica has signed up two time Olympian and current World Champion Sanita Puspure as an official brand ambassador. Sanita’s excellent run of form continues, on the back of her recent gold-winning performance at the Memorial Paolo d’Aloja in Piediluco, Italy less than three weeks ago. Sanita was joined at the official launch by fellow Olympic hopefuls, Aifric Keogh who is currently ranked 6th in the world and Monika Dukarska, a former World Coastal Champion.
The partnership will be amplified through the brand’s new exciting #KineticaIgnites campaign; designed to ask everyone to look at the motivation behind their sport and exercise and inspire everyone to use sport and exercise to help build a healthy body and mind. Alongside Sanita, Kinetica has teamed up with a range of athletes, including Sarah Rowe to share their motivations as part of #KineticaIgnites.
To that end, Kinetica wants everyone to find their fire; their reason behind their own personal sporting ambition. #KineticaIgnites is not about just winning the race. It is about being true to your passion, knowing you tried your best, doing it right, with all the grit, effort and heart that you possess. Kinetica wants to take the focus off the results and reconnect you with your reason for doing it.
Ann Marie Brady, Senior Brand Manager, Boyne Valley commented, “We are thrilled to partner with Rowing Ireland, a fantastic organisation that will be at the forefront of Ireland’s medal hopes in Tokyo next year. Our aim with this sponsorship is to provide support to all rowers and coaches and help them to reach their maximum potential with the support of our wide range of great-tasting Kinetica products. Kinetica is trusted and used by many professionals and athletes across leading teams and associations in Ireland and abroad.
This is an exciting opportunity for us to be present at several high-profile competitive tournaments as well as a chance for us to extend our knowledge and expertise with some of the best sporting talent that Ireland has to offer. As well as this, we’re excited to help Rowing Ireland in promoting Rowing as a sport that anybody can get involved in and reminding people that you don’t need to be an Olympian to get involved and enjoy this great sport.”
Michelle Carpenter, CEO, Rowing Ireland added, “We are delighted to welcome Kinetica on board as our official headline partner. Our goal is always to promote and encourage participation in rowing at all levels and Kinetica can help us achieve that with their support and expertise. 2016 was a massive breakthrough year for rowing in Ireland, achieving our first ever silver medal in Rio. Our sights are fully set on Tokyo in 2020 and we look forward to collaborating with Kinetica and are grateful for their backing and commitment throughout this journey. We are very much looking forward to the exciting times ahead.”
Kinetica will also benefit from increased visibility on Rowing Ireland’s boats and team clothing as well as being at the forefront of all major rowing events at home and abroad, including title sponsorship of the upcoming Irish Championships. As part of the exciting agreement, Kinetica will adopt the naming rights to the National Rowing Ireland centre in Farran Woods, Co. Cork.