Rugby International Tadhg Beirne gives Santa’s reindeers a pep talk on fueling up ahead of the big night with Barretstown Magical Reindeer Food

Irish Rugby international, Tadhg Beirne took some time to bestow some pre match rituals to Rudolph and his team of reindeer in preparation for Christmas Eve and their big night with Santa - delivering presents worldwide. Ireland’s favourite oat brand Flahavan’s has teamed up with Barretstown to produce Magical Reindeer Food. Providing slow release oaty energy and a good source of fibre, Barretstown Magical Reindeer Food is the perfect snack for Santa’s busy reindeer. A limited supply of Magical Reindeer Food is now available to families across Ireland through their local Lidl store.

Tadhg Beirne said, “I know the importance of fuelling up before a big game and that is why I am very keen that Rudolph and his team of reindeers are able to fuel up on Barretstown’s Magical Reindeer Food which has been made in partnership with Flahavan’s and is available in all Lidl stores. So, it would be great if families across Ireland could pick up a packet and leave out a snack for Rudolph and his team of reindeer so they can get the energy they need on Christmas Eve while supporting Barretstown too.”

Flahavan’s has been milling oats in Kilmacthomas, County Waterford for over 200 years, and in preparing the Barretstown Magical Reindeer Food they have used the highest quality locally-sourced oats for a wholesome and natural food perfect for Rudolph and his team of reindeer. Barretstown and Flahavan’s worked hard to ensure the Barretstown Magical Reindeer Food is environmentally friendly – only containing Flahavan’s Oats and sugar pearls.

Speaking about Barretstown’s Magical Reindeer Food Dee Ahearn, CEO at Barretstown said “We are extremely grateful to Flahavan’s for producing our Magical Reindeer Food, to Lidl for being our retail partner and to our ambassador Tadhg Beirne for giving his expert advice to Rudolph and the team. As a professional sports person Tadhg knows better than anyone the importance of eating well when preparing for a big occasion. The Barretstown Magical Reindeer Food has the potential to raise over €150,000 this Christmas for Barretstown which will help us to continue to deliver our vital therapeutic programmes to children living with serious illness across the country. We are encouraging people to pop into their local Lidl store and pick up a packet today.”

John Flahavan, Managing Director, Flahavan’s, said, “Flahavan’s is delighted to support this great initiative in the best way we can – using Flahavan’s oats to help raise funds for Barretstown and the families they serve this Christmas. Our team has worked tirelessly to ensure we got the Magical Reindeer Food in stores on time for the big night. A special thanks to some of the companies we work with like Cappoquinn Logistics, Alert Packaging, Speedpak and Spera Limited, who have all pulled together to make this magic happen. This Christmas another family will get the devastating diagnosis of a serious illness, and we are so proud to play a part in raising the funds needed to support Barretstown and the great work they do for these very unfortunate families.”

Barretstown offers free therapeutic programmes at a unique specially designed campus in County Kildare and through outreach programmes in hospitals and schools throughout Ireland, for children and their families living with a serious illness.

Reindeer Oats are available across Lidl’s network of 218 stores across the island of Ireland at a price of €3, with all proceeds going to Barretstown. They are selling fast, so don’t delay.

For more information, visit and text Christmas to 50300 to make a €4 donation.

Stay up to speed

By clicking sign up, you are agreeing to our Privacy Policy.