Ireland RepTrak® 2024 Report

The Reputations Agency has today revealed the most reputable organisation over the last 15 years, alongside the winner of the Ireland RepTrak® 2024 study, the largest and longest running study of reputation in Ireland. The results have been revealed ahead of a breakfast briefing for C-suite executives at The Merrion Hotel recognising those organisations that are exemplars in reputation management and sharing the key learnings from fifteen years of Ireland RepTrak.

The annual Ireland RepTrak® 2024 study is based on the perceptions of over 5,000 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 other reputation, brand, purpose and ESG indicators. The study took place between the 2^nd January and 11^th March 2024.

An analysis of Ireland RepTrak data over the last 15 years revealed that An Post has had the strongest reputation score, with an average Strong reputation score of 78. The organisation ranked in the Top Ten twelve times over the last 15 years.

An Post has been recognised for bringing its purpose to life in acting for the common good, improving the quality of life across every community in Ireland, and for its transformation towards a sustainable business, successfully delivering in a new world of eCommerce and financial services.