Investec

Building a specialist banking franchise in Ireland

Opportunity

Investec is a specialist bank focused on delivering financial solutions for Wealth & Investment, Treasury, Corporate Finance and Fixed Income and Equities clients. While its specialist banking services are not aimed at the mass market the valued-added solutions they provide are relevant to a broad range of clients – from individuals seeking investment advice or planning for retirement as well as corporates looking to manage currency risk, raise equity or for advices in acquiring or selling businesses. The Reputations Agency supports Investec’s teams in Dublin and Cork in communicating the work they do and the value they provide for individual and corporate clients.

Investec ian quigley investment strategy

Solution

With access to rich insights from its team of Wealth and Investment Advisors, Treasury specialists, Equities Analysts and Corporate Finance practitioners, The Reputations Agency devised and implemented a dedicated Expert Comment programme to showcase the specialist bank’s expertise. Working closely with Investec commentary from its team of specialist advisors The Reputations Agency identifies the most newsworthy content and, through its ongoing engagement with Business Editors and correspondents, makes content available to media which provides context to key business issues of the day. The placement of timely and informative comment in the media has shown the breadth of expertise within the Investec team based in Dublin and Cork.

Outcome

The constant presence of Investec experts commenting in print, broadcast and online media on economic issues, currency trends, market movements and analysing the financial performance of quoted companies has played an important role in helping to build Investec’s specialist banking franchise in the Irish market. Coverage generated in traditional media also forms a key part of content on Investec’s digital platforms.

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