Ireland RepTrak® 2017 Report

The Ireland RepTrak® 2017 study was based on the perceptions of more than 4,500 respondents who completed the survey in the first quarter of 2017. the survey quantifies the emotional bond stakeholders have with 50 leading companies, and how these connections drive supportive behaviour such as a willingness to purchase a company’s products, recommend the brand, invest, welcome into their community or even work for the company.

Organisational leaders value the RepTrak® study as it provides a real insight on consumers’ perception of the reputational standings of Ireland’s top companies and this matters to them given the clear link between a strong reputation and performance indicators such as sales and profitability. From this year’s study, we can see that consumers in Ireland are ten times more likely to purchase a product or service from a company and seven times more likely to work for a company with an excellent reputation than a company with a poor reputation. 85% of people in Ireland would say something positive about a company with an excellent reputation, while only 7% would do the same for a company with a poor reputation.

It is no surprise, therefore, that leading companies are investing in measuring reputation and managing reputation as a valuable asset in a systematic way to support delivery of organisational goals.