Ireland RepTrak® 2023 Report

The Reputations Agency has today announced the results of the Ireland RepTrak® 2023 study, the largest and longest running study of reputation in Ireland. The results have been revealed ahead of a breakfast briefing for C-suite executives at The Merrion Hotel centred on the theme of “Building a Great Workplace Reputation”.

The fourteenth annual Ireland RepTrak® 2023 study is based on the perceptions of over 5,500 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 organisations in Ireland, alongside 100 other reputation, brand, purpose and ESG indicators. The study was completed between the 2^nd January and 28^th February 2023, capturing public sentiment in the midst of a “new normal” that remains highly unsettled by the cost of living crisis, war in Ukraine, technology sector redundancy announcements and continuing fallout from a global pandemic.  This year Twitter and An Bord Pleanála were included for the first time, to replace Ulster Bank and KBC who were exiting the Irish market.

The Ireland RepTrak® study carries out a reputation driver analysis to understand what components of reputation are really driving reputation and what the public expects from the country’s leading organisations. These drivers include Performance, Products & Services, Innovation, Workplace, Conduct, Citizenship and Leadership.