Ireland Reputation Index 2025 Report

The Reputations Agency has today revealed the winner of the Ireland Reputation Index 2025, the largest and longest running study of reputation in Ireland. The results have been revealed ahead of a breakfast briefing for C-suite executives at The Westbury Hotel, recognising those organisations that are exemplars in reputation management and sharing the key learnings from sixteen years of the Ireland Reputation Index, powered by RepTrak.

The annual Ireland Reputation Index 2025 study is based on the perceptions of over 5,000 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 of the largest, most familiar and most important organisations in Ireland, alongside 100 reputation, brand, purpose and ESG indicators. The study took place between the 3^rd January and 17^th March 2025.

Ranked first, the Credit Unions topped the annual ranking for the third consecutive year with an Excellent reputation score of 82.4 – one of just two organisations to achieve an excellent score this year. The organisation also ranked first in three out of seven key drivers of reputation - Citizenship, Conduct and Workplace as well as taking first place when the public were asked if they would Give them the Benefit of the Doubt in a crisis, Welcome them to their community and Recommend their Company. They were perceived to be the most Down to earth, Fair, Flexible, Genuine, Sincere and Straight forward organisation amongst the 100 studied.