An Post was undergoing an important journey, moving from an old world of mail and cash to a new world of e-commerce and financial services with the mission to improve the lives of everyone across Ireland, including its employees, now and for generations to come. This included an important company-wide culture review. Following this review, An Post committed to becoming an exemplar for equal opportunity, reinforcing their commitment to the Sustainable Development Goals, including ‘Decent Work’.
An Post wanted to stand out a leader in gender equality. Their Management Board was split equally. They implemented an action plan company-wide to remove the bias from all recruitment processes; identifying and removing any barriers to promotion and providing career progression opportunities for all. An Post was working hard internally to ensure its employees were thriving, but it was also important for them to communicate these values and priorities externally.
An Post decided to publish its very first Gender Pay Gap Report and Action Plan in October 2019. The results of the Report were extremely positive, demonstrating the hard work over the previous three years. The Report showed that the gender pay gap at An Post stood at 3.71%; this compared with 20% globally, 17.9% in the United Kingdom, 16% in the European Union and 13.9% in Ireland. As an agency, we wanted to inform both stakeholders and the public of An Post’s achievement.
It was decided that a launch event would be held in the iconic GPO building, external and internal stakeholders as well as the media were invited to attend. Attendees listened to a panel of speakers in addition to An Post representatives, including CEO, David McRedmond and Chief of Staff, Aoife Beirne. The external panel, chaired by Matt Cooper, included well-respected figures including Brid Horan, Co-Chair, Balance for Better Business and Sarah Colgan Co-Founder Along Came a Spider & 20X20. Guests were briefed on all the hard work An Post was doing to transform the company from the inside out.
A photoshoot within the grounds of the GPO and outside on O’Connell Street took place. The shoot included Chief of Staff, Aoife Beirne, graduates, and senior colleagues within the An Post team. The word ‘CHANGE’ was created in the An Post green to highlight the positive moves from An Post.
The An Post Gender Pay Gap Report and Action Plan announcement achieved a strong pick up from national print, broadcast, and online media. Coverage was achieved on RTÉ’s Morning Ireland, Newstalk Breakfast, Today FM, Irish Times Business, Irish Examiner and The Journal, amongst others. Sentiment surrounding the announcement was extremely positive.
Attended by internal and external stakeholders, our event at the GPO was very well received. Attendees from Chambers Ireland, The Women’s Council of Ireland, Business in the Community and The 30 Percent Club, all publicly voiced their support for An Post’s work.