Ireland RepTrak® 2021 Report

The Reputations Agency has today announced the results of the Ireland RepTrak® 2021 study. The 12th annual study of the reputational standing of Ireland’s 100 largest, most important, and most visible organisations was undertaken between January and March 2021 and identified the organisations and sectors that the Irish public believes have performed best during the Covid-19 pandemic. The results were revealed during a virtual thought leadership event hosted this morning by The Reputations Agency titled “Reputational Leadership Post Pandemic: The CEO View” and attended by a C-Suite audience of close to 200 people.

Ireland RepTrak® 2021 Study
The twelfth annual Ireland RepTrak® 2021 study, the largest and longest running study of reputation in Ireland, is based on the perceptions of over 6,500 members of the public and was completed between 21st January and 29th March 2021. The study measures the level of trust, respect, admiration and esteem the public has for 100 organisations in Ireland, along with close to 100 other reputation and brand indicators.


To view the event video, click here:

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