Food and Retail

Experts in auditing, building and activating communications strategies in the Retail Food and Grocery sector

At the Reputations Agency, our research shows how organisations with a strong reputation and a meaningful purpose perform better

They are recommended by more people, sell more products and services and are more likely to recover quickly in times of crisis. We see first-hand that reputation is the determining factor of a truly world class company that receives overwhelming stakeholder support.

Putting that research in to practice, we work with some of Ireland’s leading organisations to audit, build, and activate their brand, purpose, and reputation strategies.

Take a look at our work with some the country’s leading Food Retail organisations, SuperValu and Lidl

Our work has the power to transform business outcomes

SuperValu

Launching Ireland’s First Autism Friendly Town

Lidl Ireland

Building Lidl’s Employer Brand – Health and Wellness initiatives

SuperValu

Behind the Ball - Ireland's Biggest Ever Football Giveaway

SuperValu

Establishing SuperValu as the go to supermarket for wine in Ireland

buymie-lidl-launch-online-grocery-dublin-shopping

Lidl Ireland

Launch of fastest online shopping service Buymie

Lidl Ireland

Building Lidl’s Corporate Reputation in Ireland

Brand Strategy

Global and local insight powers our own strategic planning process that has been developed in conjunction with our sister agency Folk Wunderman Thompson. We use best in class practices to make sure the end result is a Brand Strategy that delivers on business objectives

CSR Strategy and Implementation

Excellence in citizenship, governance, and workplace drives reputation, building trust, admiration and good feeling. We craft strategies to build this emotional bond and drive support. The work we do in communicating our client’s corporate values has been acknowledged for excellence by both the PR Awards for Excellence and Chambers Ireland CSR Awards

Reputation and Purpose Audit

Using the gold standard RepTrak® and Purpose Power Index models designed by our global partners RepTrak Company, benchmark your organisation against peers within your industry. Gauge stakeholder perceptions and build your reputation and purpose strategies.

Corporate storytelling and leadership profiling

Stakeholders have a desire to have a greater understanding of organisations with whom they engage and whose activities impact upon them. We find innovative, engaging and impactful ways to help organisations and their leaders outline their vision to build stakeholder equity and help generate supportive behaviours.

Media Relations

Earned media is where we started and earned media is an area where we excel. Our skilled team of publicists are experts at positioning and messaging to deliver column inches that will amplify any and all of our brand campaigns

Innovative Digital Solutions

The TRA Digital Team are highly networked digital, data and social natives who are passionate about continuous innovation and new platform capabilities. We map customer’s online journeys, and identify the digital touch points to deliver best in industry creative digital solutions.